Pricing & Comparison – Exclusive HVAC Leads for Southeast Michigan Contractors
Get qualified, exclusive leads from homeowners actively looking for HVAC services. No shared leads. No junk.
First 5 Leads Free for new subscribers — test our quality risk-free.
Subscription Plans (Billed Monthly)
Subscription plans deliver guaranteed Standard leads (maintenance, tune-ups, planning ahead, non-emergency). Emergency and Install leads available at discounted PPL rates.
| Plan | Monthly Price | Guaranteed Standard Leads/Mo | PPL Discount | Key Features |
|---|---|---|---|---|
| Starter | $149 | 10 | 10% off | Standard routing • Monthly report • Email + SMS |
| Growth | $299 | 25 | 20% off | Priority routing • Zip targeting • Basic dashboard |
| Pro | $499 | 50 | 30% off | Priority emergency • Advanced reporting • Custom qualification |
Annual Option: Pay 12 months upfront → Get 2 months free (17% savings).
Pay-Per-Lead (PPL) Pricing
| Lead Type | Non-Subscriber | Starter | Growth | Pro |
|---|---|---|---|---|
| Standard | $85 | Included | Included | Included |
| Emergency (No Heat / No AC) | $165 | $125 | $110 | $95 |
| Install / Replacement | $275 | $215 | $185 | $155 |
Loyalty Rewards
3 Months
+5% off PPL
6 Months
+10% off PPL + 1 Bonus Lead/mo
12 Months
+15% off PPL + 3 Bonus Leads/mo + Priority City Protection (up to 3 cities)
Priority City Protection
Available to 12-month Pro subscribers. Choose up to 3 primary cities (e.g. Detroit, Ann Arbor, Troy). Leads in your cities are routed to you first with a 30–60 minute priority window.
How We Compare
| Feature | Michigan HVAC Leads | Angi / HomeAdvisor | Thumbtack | 99 Calls | Service Direct |
|---|---|---|---|---|---|
| Lead Type | Exclusive | Shared | Shared / Bid | Exclusive | Exclusive |
| Pricing Model | Subscription + PPL | Pay-Per-Lead | Pay-Per-Lead | Mostly PPL | Mostly PPL |
| Monthly Base Cost | $149 – $499 | Varies / High | Varies | High | High |
| Guaranteed Leads | Yes | No | No | Limited | Limited |
| Local SE Michigan Focus | Strong | National | National | Good | National |
| Priority Territory | Yes (City Protection) | No | No | Limited | Limited |
| First 5 Leads | Free | Paid | Paid | Paid | Paid |
| Best For | Predictable volume + value | High volume | Quick bids | Exclusive | Live calls |
Bottom Line:
We combine the best of both worlds — predictable subscription pricing (like a retainer) with true exclusivity and strong local focus. Most contractors save money and close more jobs compared to shared platforms or expensive per-lead services.
Frequently Asked Questions
Are subscription leads only Standard leads?Yes. Subscription plans guarantee Standard (non-urgent) leads. Emergency and high-value Install leads are available as discounted Pay-Per-Lead add-ons so you only pay premium rates when the opportunity justifies it. How many Emergency leads will I receive?
Emergency leads are not included in the monthly guarantee but are offered first to active subscribers at your discounted rate. Can I upgrade or downgrade my plan?
Yes, you can change plans at any time (prorated).
Questions? Contact us or email leads@michiganhvacleads.com